Complete automation of sales processing through to tax returns.
Take advantage of opportunities and minimize risks when developing web portals and websites. By choosing HighPots web portal development.
See also our WooCommerce online shop and retail expertise.
HighPots is your partner for the development of simple websites or complex web portals. Our customer base includes over 700 innovative companies, more than 20 of which are among the most valuable companies in the world. We have developed complex eCommerce web portals for them, for example, with numerous interfaces to suppliers, external content providers and payment providers. We developed, trained and integrated machine learning and AI components. We are focused on the WordPress universe. Develop plugins and themes for customers. As a service provider for the development of individual software, we also think and act beyond WordPress.
CEO
Ypsilon.NET AG
WordPress is much more than just a content management system (CMS). WordPress is a powerful framework – the most widely used CMS in the world. It offers maximum flexibility in the implementation of sophisticated website designs, functions and interfaces.
HighPots develops individual themes (layout templates), plugins and interfaces for the WordPress universe. We also develop profitable backend functionalities or web-based ReST interfaces for data transfer to external systems such as AI-based customer communication and complaint management systems as well as ERP and CRM systems.
In the front end, our experts develop rewarding features for intelligent and high-performance dynamic and smart website visitor interactions for your website visitors. The content-dependent individual guidance of different website visitors to your preferred customer channels is part of our portfolio.
Before developing a website for a new product or service, little information is available about the actual behavior of potential website visitors, although the target group is often already defined. Designing the user experience in combination with your corporate values is therefore a challenge that requires a great deal of experience. HighPots as your partner for the development of UX designs for websites, landing pages, micro pages or the complete UX design of web portals brings this experience from thousands of successful design projects and over 30 years of company history.
Our UX design role supports your projects holistically with a combination of analytical, creative and communication skills. These ensure that your users will have a positive and effective experience with your services or products and your business will benefit from better metrics. UX design to extend the time your website visitors spend on your website, reduce any barriers to high conversion rates or website designs that ensure a high return rate for website visitors.
Conducting user research to understand the needs, goals, behaviors and preferences of the target audience. Analyze market trends and competitive products.
Creation of user personas to represent different target groups and tailor the design to their needs.
Structuring content and functions to create a clear and effective information architecture.
Creation of wireframes (static representations) and prototypes (interactive models) to visualize the design and test the user experience
Initial design of visual elements such as colors, fonts, icons and layouts to create an appealing and efficient user interface.
Before we go live: Conduct tests with real users to get feedback on the design and identify potential issues.
Integration of interaction design principles and animations to improve the user experience & give users a quick entry into your services/products.
Collaborate with sales, marketing, developers, product managers and other stakeholders to ensure the design aligns with technical, functional requirements and business objectives.
Consideration of accessibility and inclusion to ensure the design is accessible to a wide range of users.
Analyze user data and feedback to continuously improve the design and meet changing requirements.
Keeping up to date with the latest technologies, design trends and best practices in the field of user experience. This also includes connecting and measuring the success of new channels. It also means that your company can be found in AIs such as perplexity.ai, the new search engines on the web.
High-performance dynamic websites that display content individually, depending on the visitor profile. We achieve performance by only loading changing content. We also develop websites with intelligent visitor interactions. On the one hand to meet the needs of website visitors, on the other hand to collect valuable information and transfer it to other systems, e.g. CRM systems. In this way, we enable retargeting measures or the further use of information on other omnichannel marketing channels. The barrier-free access to the conversion you have defined, as specified by the UX design, is achieved with intelligent software development in the front end
Development of new layout templates, themes and templates
Customization of existing templates or templates you have purchased (WordPress templates, Elementor templates, etc.)
Increasing the intelligence of WordPress websites through clever JavaScript/TypeScript programming
Improved performance through intelligent CSS splits
Simplifying the maintenance of editorial content
Integration of AI elements for interaction with website visitors
Implementation of AI elements for content generation
Carrying out tests
Technical maintenance of the entire WordPress web portal
Ensuring the cross-browser functionality
Ensuring all functionalities on mobile devices and AR devices and VR glasses
Collaboration with UX design, backend developers, server and network administrators
One of the reasons for the complexity of websites is that numerous services are integrated. Advertising banners from external companies, articles from suppliers that are automatically transferred to your store system and published, payment systems, communication with internal and external systems or marketing channels that are deeply integrated into your company’s system environment are just a few examples that increase the requirements.
With HighPots as your partner, you can face these complexities with confidence.
To ensure that your WordPress website runs efficiently and securely, HighPots provides support in the areas of speed increase, data security and reliability.
The HighPots High Performance and Secure Server Systems (HPSS) were developed together with HighPots Research and the Fraunhofer Institute. The standards of the German Federal Office for Information Security are not only met, but exceeded
Our servers in a highly secure DIN ISO 27001-certified data center are flexibly scalable. Processors, RAM and hard disk space can be flexibly expanded or reduced. We offer redundant servers for your website so that if one server fails or is overloaded, another server takes over (fail-over and load balancing systems).
In addition to the server provision, HighPots operates its own Open Source Cloud so that you can store important data there at any time.
To ensure that your server is safe from access by (criminal) external parties, we only use hardened servers for your website. In addition, we operate the servers behind AI-based firewalls in a demilitarized zone (DMZ).
We generally carry out backups two to three times a day. We also regularly rehearse various worst-case scenarios as part of disaster recovery processes.
In eGoverment, verifiably audited data security must meet strict and high requirements. With HighPots, we have had a reliable partner at our side for more than 15 years who fulfills these requirements.
Head of Data Security & Technical Quality Management
City of Stuttgart (approx. 600,000 inhabitants), Germany
If you like to use your own IT infrastructure, we are also happy to work with your server administrators. Whether Docker, OpenShift or Kubernetes. We are also a certified implementation partner for the following cloud systems:
Data protection is an important issue. As a technology partner with over 30 years of company history, HighPots has a wealth of experience from thousands of projects. After a long selection process, we have established partnerships with manufacturers of cookie banners. We provide pre-configured data protection declarations. We recommend consulting your lawyer or a law firm specializing in international data protection law.
The legal part of a website generally does not end with data protection provisions. You should also consider the legal notice, terms of use and terms and conditions. HighPots also works with law firms specializing in contract law in these areas.
HighPots has many years of expertise in building expert systems based on neural networks. We develop AI elements in their entirety, from pre-training to supervised fine-tuning and reward modeling to reinforcement learning.
HighPots is also very experienced in adapting fully trained AI elements. For example, generative AIs based on GPT, Llama or open source models. We are also happy to train ready-made AI elements for you and teach the AI your individual company knowledge. More information about HighPots AI.
We implement AI elements on our clients’ websites for the following purposes in particular:
Servers are critical technical elements. With HighPots 360° server monitoring, you are in safe hands. We detect server component failures at an early stage and replace the affected components. We regularly update and test the latest firmware. Our virtual environments, e.g. virtualized servers, containers, Kubernetes, are also regularly checked for security and performance criteria and improved. Of course, the WordPress application and its components such as databases, the PHP programming language and web servers are also checked.
